Restaurants
Jun 13, 2022

10 Days and $100K with food photographer Teri Campbell

Learn how Teri Campbell prevented equipment downtime and save the day before a big photoshoot.

10 Days and $100K with food photographer Teri Campbell

As a food photographer, I’m not the typical user of this product, but we have a walk-in freezer to store food items for upcoming and recent shoots. It’s tucked away in the back of our studio — if it were to fail, it might be days before anyone noticed.With an extensive ice cream shoot on the horizon and knowing most of the product would be stored in the walk-in, I thought having a remote temperature sensor would give me some peace of mind. Ten days after installing Therma°, I was awakened to a text at 4:04 am. Our freezer had been above 10 degrees for more than 30 minutes. I hoped it was just the door having been left ajar after loading in the ice cream the day before, but upon arriving at the studio, I found that the unit was not working - a freezer that had worked flawlessly for more than a decade.

Of course, it was the weekend, and on Monday morning, I would have food stylists, art directors & account executives from the advertising agency, brand managers, marketing directors, and other clients at my studio for a week-long photoshoot. None of whom were locally based, all of whom were expecting to see me shoot ice cream. Fortunately, because of Therma’s, alert, I was able to contact a 24 hour HVAC repair shop and have the unit fixed before the temperature rose above 14 degrees. Catastrophe averted.Without Therma°, we would have to reschedule the shoot — a project that had taken weeks to plan and coordinate. Some of my vendors would require a 100% cancellation fee. There would be travel costs and other fees. The loss of revenue and the associated expenses would have been nearly one hundred thousand dollars.Fortunately, because of Therma’s alert, I was able to contact a 24 hour HVAC repair shop and have the unit fixed before the temperature rose above 14 degrees. Catastrophe averted!

Thanks!

-Teri Campbell

Aaron Cundy
Aaron Cundy
Content Manager
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